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Project attributes

Each roadmap project in Korl has attributes that track key pieces of information about the project. These attributes focus on information that is important when communicating to internal or external stakeholders. They are organized into several categories:

Project Overview
Project name The internally-facing name for the project
Internal summary A 1-3 sentence internally-facing description of what the project delivers
Owner The person most directly responsible for the project’s delivery (usually a PM)
Team The development team building the item
Dev link The URL for the epic, project, or issue where development status is tracked
Treated as a “Synced source” if other attributes are configured to sync from Jira or Linear
Project doc link The URL for a document (e.g. PRD, product brief, 1-pager) describing the project
Treated as a “Synced source” if other attributes are configured to sync from the project doc
Design links The URL(s) for files that detail project designs
Priority How important the project is to deliver
Choose from: P0, P1, P2, Backlog
Themes The strategic focus area(s) to which the project aligns
Values are configurable
Goals The business objective(s) to which the project aligns
Values are configurable
Target personas The user persona(s) or role(s) the project is intended to benefit most
Values are configurable
Project images Visual assets that help explain the item
.jpg, .png, .jpeg, .webp, .gif
Critical user journey The in-product steps a user takes to address the core need this project targets
Release Status
Stage
Choose from: Not Started, Defining, Developing, Validating, Released
Eng start The date when the project’s development is expected to begin or began
Eng complete The date when the project’s development is expected to complete or completed
Release The quarter, month, or exact date when the project is expected to or did release to end users
Status The confidence level that the project will release to end users on the Release date
Choose from: Released, On track, At risk, Off track, In backlog
Status update Comments about how the project is progressing
External Positioning
External visibility Whether the project can be shared with external stakeholders, such as customers
Choose from: Okay to share, Requires NDA, Do not share
External name The externally-facing name for the project
External description A 1-3 sentence externally-facing description of what the project delivers
Customer impact A 1-3 sentence externally-facing summary of how the project benefits end users
Shareable timeframe Whether the Release date can be shared externally, and if so, at what granularity
Choose from: None, Release Quarter, Release Month
Shareable media Visual assets added to Project images that are tagged as “Externally shareable”

Each attribute can be managed directly in Korl or synced from other sources such as Jira, Linear, or a project document in Drive, Notion, or Confluence.

You can configure attribute data sources by going to Settings, then Project Attributes.