Frequently Asked Questions About Korl

What is Korl?

Korl is an AI-first platform that helps customer success and account teams drive renewals and unlock growth opportunities by transforming scattered data into personalized presentations and messages that tie their product's capabilities to each customer's goals.

How does Korl work?

Leveraging purpose-built AI agents, Korl learns from existing data in tools like Jira, Google Docs, Figma, and Salesforce to build a deep understanding of your products and customers. Korl then proactively generates personalized presentations and messages for key customer interactions, such as roadmap discussions, QBRs, and renewals.

Who is Korl for?

Day-to-day users are Account Managers and Customer Success teams, who use Korl to automate tailored assets for key customer meetings and outreach. Other stakeholders include Product Marketing and Product Ops, who use Korl to save time and increase consistency of customer-facing product content.

What are the major areas of functionality in Korl?

Korl helps users connect their product capabilities to value, then proactively communicates that value in a personalized way to each customer:

• Presentations: Korl's AI presentation generator enables users to easily create, review and refine beautiful, branded slides that are tailored to each customer's stage and priorities.
• Customer-Product Insights: Per-customer profiles surface which outcomes, use cases, product areas and features are most relevant to each customer, as well as recommended product capabilities based on that customer's priorities.
• Data Sync & Enrichment: Korl aggregates, standardizes, and enriches existing product and customer data to connect features to value and draft effective external positioning automatically.

What are the common use cases for Korl?

Companies typically use Korl to drive key touch points throughout their customers' journey:

• Quarterly Business Reviews: Maintain a regular cadence of reviewing with each customer the partnership, recent updates, and what's ahead so you stay aligned and delivering value against their most strategic priorities.
• Roadmap Updates: Share with customers whats landed and what's coming with an emphasis on their particular focus areas so that they remain engaged, and you incorporate their feedback.
• Renewals: Prepare for and drive effective renewal conversations that ensure each customer sees both the realized and potential value of your products so they renew or increase their spend.

What outcomes can customers expect?

Korl enables customer-facing teams to treat every customer as their most strategic – at scale. This translates to the following outcomes:

• Increase Retention and Expansion: Korl proactively generates tailored messages and materials to drive adoption and navigate renewals — ensuring you maximize value and uncover expansion opportunities (metric: NRR)
• Strengthen Customer Engagement: It ensures that every communication is relevant and tailored to the recipient's unique needs and lifecycle stage — leading to more higher-value interactions with each customer (metric: CSAT or NPS)
• Improve Team Efficiency: Korl's proactive, automated artifact creation removes the burden of manual meeting preparation and content assembly — allowing each team member to cover more accounts without sacrificing quality (metric: accounts per AM or CSM)
• Uplevel Positioning Skills: Korl ties every product capability to value and automatically provides a compelling talk track — empowering team members to speak more effectively to what actually matters for customers (metric: ramp time or $ARR per AM or CSM)

What tools does Korl integrate with?

Korl's current integrations include Jira, Salesforce, Confluence, Figma, Google Docs, Google Slides, and Slack. We are continuously expanding our integration ecosystem based on user needs. If there's a tool you'd like Korl to connect with, let us know.

Who does Korl compete with?

Like many AI-first tools, Korl is replacing manual processes and reimagining what is possible given the capabilities of AI. The most common alternative to using Korl is having people manually gather scattered, incomplete data and generate presentations, emails, and Slack posts in general-purpose communication tools. Specifically, companies create generic content for all of their customers (e.g. product updates, roadmap presentations) and manually populate templatized assets for only the most strategic customers (e.g. QBRs, renewals). This is time-intensive and does not scale, causing missed opportunities to drive adoption and increase retention.

What differentiates Korl?

Unlike general-purpose communication tools, or even the customer success and sales enablement platforms to which Korl is adjacent, Korl builds a deep understanding of not just customer context but also product information — what your product does and where it's going. This allows Korl to deliver value messaging and uncover insights that are grounded in actual product capabilities, taking into account not just current functionality but also forward-looking roadmap plans.

How does Korl use AI?

Korl uses purpose-built AI agents to transform scattered product and customer data into personalized product value messaging. KorlAI aggregates information, pulling from tools like Salesforce, Jira, Google Docs and Slack to build deep business context for both your product and your customers. It then augments your data with tailored AI models, enriching it by identifying patterns, filling in missing content, and connecting product capabilities to customer outcomes, use cases, and target personas. Korl also leverages AI when generating presentations and messages for each customer, including for the visual styles and layout of the slides as well as the content itself.

Is my data safe with Korl?

Yes. We work with enterprise companies handling sensitive product and customer information every day, and our infrastructure is built to meet enterprise-grade security standards.

Protecting your information is our top priority, and our security practices are validated by our SOC 2 audit completion. We build our system on Google Cloud Platform, a leader in secure infrastructure, and utilize measures like encrypting your data both when it's stored and when it's sent. We use strict access controls to ensure only authorized personnel can access your information. Furthermore, we carefully evaluate and monitor our third-party vendors to ensure they meet our high security standards.

What is Korl's pricing structure?

Korl offers several pricing tiers based on the number of "artifacts" (presentations) and data sources you want to purchase. To learn more or get a quote for your particular needs, contact us.

Is there a free trial available?

Yes, Korl allows prospective customers to use the product for free for 2 weeks so they can experience Korl with their own data. If you are interested in pursuing a free trial, request a demo.

How do I onboard with Korl?

Korl will work with you directly to onboard you to the platform for your free trial. All paying customers also receive a standard 1-hour onboarding session included with Korl's base pricing tier. Additional onboarding services are also available for purchase.