Dear Customer Teams: You Deserve Better Tools
Most CS tools weren’t designed for the scale you’re being asked to manage or how today’s customers want to engage.

Berit Hoffmann

To every CSM, AM, and renewal manager showing up every day to retain, grow, and protect customer relationships:
We see you.
We see the late nights spent piecing together renewal decks from scratch.
The hours searching for QBR content – digging through product usage data in dashboards, customer notes in Salesforce, and feature updates in Jira or Slack.
The scramble to explain your roadmap in a way your champion can sell internally.
We see the pressure to be strategic, consultative and perfectly prepared…while still hitting your targets.
And we see the tools that aren’t keeping up.
Your Stack Wasn’t Built for Today’s Challenges
Most CS tools weren’t designed for the scale you’re being asked to manage or how today’s customers want to engage.
They overwhelm, over-notify and still under-deliver when it comes to the one thing that matters: clear, relevant communication that drives growth.
They track activity but don’t tell a story.
They’re disconnected, and they’re not bridging communication gaps between teams.
You’re stuck switching tabs and filling in blanks, trying to connect your product’s features to the problems your customers actually care about.
You deserve better.
We’ve Come So Far, But Not Far Enough
We’re in the middle of an AI boom. Software is everywhere.
So why are 96% of employees dissatisfied with the tools they have for managing work? Why do only 11% of employees feel confident making decisions with their current tools?
Because more tools isn’t the answer. We need smarter, more connected solutions.
Real enablement means:
- 🔍 Context before you ask
- 🎯 Relevance that speaks your customer’s language
- 🗣️ Clear, confident messaging that moves conversations forward
Enablement should do more than just lighten your load. It should make you better at what you do best.
That’s Why We Built Korl
Korl helps you walk into every customer interaction already speaking their language. It pulls insights from existing sources of product and customer data – like Jira, Salesforce, Figma, and Google Docs – to create personalized presentations that tie your products to value for each customer.
Whether you’re building a QBR deck, prepping for a renewal call, or connecting roadmap updates to a customer’s top use case, Korl eliminates the guesswork. It generates tailored, high-impact communications for each use case in seconds.
So you get:
- Strategic insights
- Proactive messaging
- Customer-ready content
Content Where and When You Need It
More than half of employees say they feel overwhelmed by communication across too many tools.
And we get it. The last thing you need is another layer of noise.
Korl doesn’t add noise. It adds signal by connecting the dots across your workflow.
We meet you where you already work and deliver personalized, high-impact content when and where you need it, without the extra lift.
We built Korl to bring context, clarity and confidence to every customer conversation.
You deserve tools that work as hard as you do, and that’s why we built Korl. Thanks for everything you do.
–The Korl team
Visit korl.co to learn more and request a demo
About the author

Berit Hoffmann
CEO - Korl.co